Every good business owner knows that defining your target market is critical. However, what we’ve found, coaching businesses, is that most of them don’t know just how specific they should be getting so that their marketing is bringing in the perfect people. Let’s take the target audience “interior designers in London”. That sounds pretty
Try to think of it this way: Marketing is not
If you’re struggling to choose, here are a few rules of thumb when trying to choose that perfect person:
1) The target person should be easy to communicate with (responsive to marketing).
2) The target person should pay you a reasonable price with what they purchase from you (high average £ value).
3) The target person should not have a long lead time for decision making (short sales cycle).
4) The target person should be likely to come back and buy from you again and again (Repeat Business). Once you start building up that perfect person, you can then realise how to communicate with them on a personal level – and convince them that your product/service is the solution to their problems. And once you can convince that one perfect person, you’ll realise that everyone else who responds to your marketing is also another perfect client or customer.
It’s not as hard, or as complicated as it seems to be one of the top 4% businesses.
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