There are no shortcuts when growing your business. Almost every business owner I know is willing to run the extra laps in order to achieve that next level of growth. When the big dreams of business leaders aren’t being achieved, despite all this hard work, there’s got to be something missing.
Why aren’t business owners able to have enough of the breakthroughs in their business that they desire and deserve? In my business coaching experience, there is one main reason, and if you learn it, you can get more of those for your business too.
Prefer to read rather than watch and listen? No problem – here’s everything I said in the video as text: There are two reasons why most business owners are not able to have sufficient breakthroughs in their business. Number One – Lack of deal flow or lack of predictable enquiries in their business. Number Two – Business owners get burned out. Today, I just want to talk about number one reason, which is lack of deal flow.
Your Business Strategy Must Include More Than Word of Mouth
If in your business you get most of the enquiries through word of mouth, it’s great because it tells me that you’re technically very strong. However, the fact is it’s not sufficient because word of mouth is not controllable. You can’t up it, you can’t decrease it, depending on what’s requirement of the business. It should be one of your strategies but it cannot afford to be the only main strategy in your business.
Marketing Activation Strategies
What we really need to create in your business is a whole set of Marketing Activation Strategies that can get you predictable enquiries, predictable leads – a deal flow in your business. Rather than a trickle of enquiries which puts you in a state of panic.
How Good Is Your Marketing Plan?
Now, the question that you have to really ask yourself is today, if you were to look at your marketing plan, what is the rigour that you have in your marketing plan? Actually, the first question is, do you have a written documented marketing plan? It could be a word document, it could be a spreadsheet. Do you have one in place? Where you have listed down your five to eight strategies to get more qualified enquiries through the door and you have actually put budgets and actual activities against them. That’s the first question. If you have a marketing plan, then again, what is the level of rigour that you have in that plan?
How Does Business Coaching Help With Marketing Strategy?
If in your business most of the marketing that is happening is adhoc, reactionary, knee-jerk, and then if you’re asking or wondering, “Why I don’t have predictable deal flow?” Then I think it’s pretty straightforward. You need to put your thoughts in place. Create that marketing plan. Put rigour in place. Then we’ll move to the next step of saying how do we give you that lift?
How do we help you get leverage out of your marketing resources or the kinds of systemization that can be done so that marketing is happening day and day out in your business? All of that without massive effort and resulting in a predictable source of leads in your business, which will help you have those breakthroughs which you desire and which you deserve.
Is your business set up with the tools and strategies that you need to grow in 2015? Do you have a written plan?
If you want to structure goals that aren’t just dreams, but will actually help you achieve real results, then join us for the Strategic Planning Day.