Most business owners feel some sort of pressure or stress from their business. Most of my clients feel the pressure because the business is growing and moving forward, so there is a strain they have to deal with.
How one deals with that pressure is the key distinction between those who achieve more and those who constantly struggle with no results.
The model that I share in this video is one that helps to explain where that pressure comes from, and also how to deal with that pressure.
It all has to do with how aware you are of your incompetence…
When you start to recognise the areas where you can go to a new level and that you don’t know everything – finance, marketing, sales, team management, planning etc. – then you can start to work on that area.
And then when you feel that growing pain – and you are conscious of the result you are gaining from that pressure – you can actually start to enjoy it as you take your work to the next level.
Prefer to read rather than watch and listen? No problem – here’s everything I said in the video as text:
Hi, this is Shweta from the coaching group. We want to talk about today is something called pressure. You might have heard of it or you might be familiar with it. Now the point is that when you are running a business there’s always a pressure. Pressure could be from the growth of the business or the lack of growth in the business. Now most of my clients they feel pressure because their business is growing, it’s moving forward and therefore they can feel the strain in their team management side of things sales, marketing, planning, you name it.
Pressure Always Exists
So recently last week some of my clients actually verbalize it and they’re like, sure, I’m feeling the pressure because it’s the core trend it’s the march right? So I’m like that’s good. That’s really good. That was my instant response. That’s really good that you’re feeling the pressure, because pressure always exists, but how you deal with the pressure is the key distinction that one needs to make.
The Key to Dealing with Pressure
What I did was I shared with them this model, because that helped them understand why there is pressure and therefore also gave them a perspective of how they need to deal with that pressure. And I’m really hoping it will help you as well. You might be familiar with this, but let’s let’s just pay attention to this once again, understand the fundamentals. Now, in business or in life if you think about it there’s some something called unconscious incompetence. It’s like a four year old kid who might not know that he or she does not know how to drive a car.
Conscious & Unconscious Incompetence
Right, so unconscious about the fact that the person is incompetent in driving a car. Then as the kid starts growing, you realize that there is this conscious incompetence. The kid understands that a 12 year old or 11 year old wants to actually drive that car, because the person knows it is not allowed to drive a car, and does not know how to drive the car.
Now at the right age then, this person starts learning how to drive the car and think of your days when you started learning how to drive that car. You know you can, you’re so conscious of everything every movement on the road, holding on to the gear. It’s like changing the acceleration, changing the gear. It’s like if you’re in every maneuver, this light maneuver looks so stressful and magnified and you’re present in that moment. And you can feel the pressure, the strain on your body by the time you finish it off. That drive was finished.
Now think about when you are so comfortable driving you could listen to the music, could change the channels. You know you could look around comfortably, maybe reach out to your coffee mug. You can do these things because there is this unconscious competence which is sitting there.
Now let’s bring that analogy to the business. So when business owners are working on their business, take an example when my client is working with me, clearly they are not in the zone. Although there are a lot of business owners out there who are in a state of denial. They don’t even know that they’re incompetent in many areas and it’s totally unconscious effect. Sometimes a blissful state, but not really a good situation for the business. Once the client is in this zone where they understand that there is the next level for them and they don’t know everything, they want to become better in lots of areas like, as I said, sales, marketing team, systemization planning, finance, you name it. They are humble enough to say “I need to learn here.”
Building that Conscious Muscle
This is where, for example, I come into the picture. My team comes in the picture. And the client is actually working on that in that area. This is where they are. This is the muscle that they are actually building consciously, they’re becoming competent. But think about the strain that you felt when you were learning to drive that car. It’s the same scenario. You’re conscious of everything, you’re testing and measuring and applying different things. The business is growing, which strategy will work or will not work. The team is expanding and therefore you feel that growing pain in your business. Now. It’s very easy to kind of say “Oh it’s too much” but again I’m very lucky to have clients who are absolutely willing people who want to see through it and want to have breakthroughs in their business.
I think they enjoy pressure to a large extent because they know that it’s a pressure of the growth. It’s taking them to the next level. And then they reach here, which is beautiful. Unconsciously they are becoming Camberton in lots of areas things which were difficult become easy for them become very natural second nature. And then once again I’m coming into this picture. By the way, even this picture is where we are working with a client, but this is where again what we say is that come on let’s redefine your next level, let’s redefine. What are the next areas where you know you’re not still there, and it will help you achieve even more, become even better. What does that next level?
And then for the business owner on schist see defines the next level of incompetence, works on it, comes to this level and this level and therefore it’s a constant cycle. And that’s what super achievers do. They don’t just reach out and say “Yeah I’m done.” There’s always a next question saying “What’s next?”, “What’s my next level of competence which I need to build?” And therefore I want you to understand is that if you’re too comfortable in your business, either you are here or you are here.
For me they are dangerous zones. The areas that you need to be in are these and these. And if you are in these two areas of growth, then the pressure is bound to happen, but how you deal with that pressure is the distinction between average people and super achievers.