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Best Business Quotes From Shweta Jhajharia

During a coaching session the other week, one of my clients was happily telling me about all the marketing activities they had executed recently. As they rattled off a whole list of things they were doing, I stopped them for a second and asked, “But do you know which of these activities are working?” “Hmm. I guess I’m not sure,” was their answer.

And they knew immediately that they were making a big mistake…

This is what I said to them, “Whatever you can measure, you can manage and improve.”

This is a critical part of ensuring that your business continues to grow rather than stagnating at a plateau. You should be building some sort of dashboard in your business, where you can carefully measure the most important metrics.

This is not just in your sales and marketing, but you should also be ensuring you have at least a mid-year review of your financials (here’s three key metrics you should look at) and, well, almost every part of your business, really.

In fact, even areas where you cannot have a specific number should still be measured using some form of Key Performance Indicators – such as the 3 KPIs for Managing Directors that I have talked about before.

If you are simply doing things without any kind of measurement, not only will you be uncertain about whether you are growing or not, you will also find it difficult to motivate yourself and your team to stay excited about what you are doing. In the end, the small wins and everyday progress are what motivates people – so there is a double benefit of stimulating growth and encouraging your team to perform better and better.

What are you measuring? And what have you not started measuring that you will start measuring now?

What Are You Measuring?

When you gain a business coach or business mentor, you acquire not only an outside perspective on your business, but also someone who keeps you accountable and helps you identify what you need to focus on in order to grow your business. 

When you book a complimentary strategic review of your business, we’ll help you see just how valuable this can be.

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Not too long ago, during a coaching session with Paul Hastings, one of the business owners I work with, we discussed team management. He articulated a learning he had gained from that session about managing the progression of team members that was so compelling, I thought it was worth sharing here:

“Management is not a status, it is an activity. A lot of team members aspire to the status but not the activities of management. During recruitment and promotion exercises, this needs to be explicit.” – Paul Hastings, Director, Reflections.

This is an important reminder for all business owners – when you move your team members up into the higher echelons of your business, what kind of guidance and training are you giving them?

We often talk about when to make new hires, and how to onboard new recruits effectively. However, it’s important that when you are managing your team, and you are upgrading your team, that you are ensuring they are aware of their new responsibilities.

The job description is one of the critical parts of your recruitment process, and if you are hiring for a management position, ensure you make it really clear that this is a job that requires serious work and may be difficult, especially if you were a superstar as an individual performer.

Need help with recruitment?

business consulting servicesRecruitment of good managers, and even executives, can be a nightmarish process that wastes loads of time – and results in hiring someone not right for the job. We, therefore, developed a process that helps to find the best candidates, and only uses 4 hours of your time…

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On a coaching call recently, one of my clients seemed a bit puzzled about how to move forward with analysing the numbers in her business.

The source of her confusion was not that she was looking at the wrong figures or had a confusing dashboard or anything like that. It wasn’t even that she was looking at dwindling numbers and wondering how to boost her team’s performance.

In fact, it was that she had started some marketing activities, and all the numbers were in the green. “Everything is going fine, what do I do now?”

It’s a pretty good problem to have isn’t it? The following was something I said to her, which I think is a great reminder for all the business owners who are running successful businesses:

shweta-jhajharia-quotes-overanalyse-failure

“We overanalyse failure, but often forget to analyse our success – the things we want more of.” – Shweta Jhajharia

Many leaders are exceptionally hard on themselves as a way of driving themselves forward. Through the analysis of what went wrong, they seek to ensure past failures do not happen again.

While that is very valid, the best leaders know how to not just assess what went wrong, but also review what went right, and how to replicate their successes over and over again.

It is important to remember this. Give importance to, celebrate, and learn from your successes as much as your failures.

Want to boost your own successes?

Even leaders sometimes need to be reminded to celebrate their wins. Business coaches and business mentors are there to do that and to help analyse those wins in the most useful way.

With a free strategic review, you can find out if your business is one that we can work with to push the boundaries of success.

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At the Strategic Growth Intensive in October, one of the areas we discussed in a little more depth was marketing.

And just recently, at one of our complimentary sessions we had to remind a new prospect about one of those really fundamental mindset principles around marketing that helps keep you focused on the right things…

London Coaching Group Best Business Quotes Marketing Is Not About Being Prolific, It's About Being Precise

“Marketing is not about being prolific. It’s about being precise.”

In today’s world of advanced technology and the long, rich history that marketing now has, it gets confusing. You’re assaulted with marketing advice. This technique, that strategy, this system.

It’s tempting to try it all. Everything is important. Anything might get you results.

But when you stretch yourself too thin and attempt to be everywhere at once, the likely result is that you will end up reaching a lot of people, not the right people, and you’ll reach them with a muddled message.

Most likely, you will also end up being unable to measure what you are doing, and then how will you know which technique is actually working?

You should choose a highly targeted niche, focus on finding out everything about your Avatar, and then craft the perfect lead magnets to really speak to the people who are actually going to buy from you.

And then with careful testing and measuring in place, you can refine your marketing approach and choose the channels that actually bring you sales, and not just visitors.

When you focus like this, you can create a marketing strategy that brings you a true flow of inbound leads, which will massively boost your growth without increasing your working hours.

How precise do you get with your marketing? Let us know your own insights in the comments below.

Want to talk to us about marketing?

going-global-live-social-media-masterclassShweta will be giving keynote speeches at the Going Global business show, and we will additionally be hosting a Social Media Masterclass at various times on both days.

Tickets are free, so join us to hear more strategies and talk to us directly.

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One of my clients at his first business coaching session was resisting when I tried to convince him that he needed a weekly dashboard.

“It’s such a hassle to try and make sure I do that every week – it seems like a waste of my time.”

This was the answer that I gave him:

Shweta Business Quotes - Choose the pain of discipline over the pain of non-performance

“Choose the pain of discipline over the pain of non-performance.”

Sometimes it can seem like a real struggle to wade through the numbers of your business, or do some of those tasks that you know you should do but you don’t really want to do.

It is at those moments that you should remind yourself that these are the tasks that will take your business to that next level. They may not be the most exciting parts of running your business, but they are essential for systemised growth.

Just like training for a sport, it usually requires discipline to truly perform in the big leagues. So get ‘in the zone’ and get disciplined about your business so you can take it to the next grade.

What practices are you disciplined with in your business? Let us know in the comments below.

Every Sportsperson Has A Coach…

Business owners are like athletes: they need strength, practice and discipline! Athletes achieve that with the help of their coach. Would your business benefit from the same with a business coach?

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Business owners often get very excited when the prospect of growth is within reach. That grasp at growth before they have the right systems and team in place, however, can often result in more problems than they were expecting.

It’s important to consider your processes, and today instead of sharing a long article, I want to share with you a thought that we shared on our Instagram account recently:

business-coaching-london-recruitment

Managing a superstar team starts from the very first job ad that you put out. Make sure you have an effective recruitment process in place so that when you do hire someone, they’re the right someone. Because your business is only as good as your team.

And your team is only as good as your leadership skills.

Want To Become A Better Team Leader?

Recruitment of the right person for the job is really only the first stage. Motivating and managing a team of fantastic employees requires another set of skills.

Join the webinar and find out if you could be helping your team work better, faster and smarter.

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The Lesson from Tongues in Tennis

You may be wondering what on earth tongues and tennis have to do with business coaching. One of the big differences between business coaching and business consulting can be that business coaches will teach business owners the how and why of important business actions and concepts – so that you can make the right decisions – whereas a business consultant often will just lay out the work that needs to be done.

One of the snippets of teaching I recently delivered involved an anecdote about tennis players Andre Agassi and Boris Becker…

You see, earlier this year, Agassi told the press about a bizarre-yet- crucial observation that had enabled him to defeat Becker (whom he had lost against in all three of their previous matches) from 1990 onwards. He had spotted that Becker’s tongue gave the player’s game away every time.

Whenever Becker was about to serve, he would unconsciously poke out his tongue as he tossed the ball into the air. Agassi had realised that every time Becker’s tongue went to the left side of his mouth, he would serve the ball wide; if it stayed in the middle, he would keep the ball in the central parts of the court. This subtle tick meant that Agassi was able to adapt his game accordingly and stay one step ahead of his rival in crucial moments. However, he had to also keep a fine balance so that Becker didn’t cotton on to his discovery! In the next 11 games, Becker achieved just one victory – with Agassi taking the glory for the other 10.

So what on earth has this got to do with business? Well, there are two major learnings to be had from Agassi’s revelation.

Lesson 1: Who is Helping Watch Your Plays?

Agassi learned about the tick that was the source of Becker’s downfall by carefully analysing Becker’s game and realising that this was a chink in his armour. Really, Becker’s coach should have been watching Becker’s game and identified this as a flaw in his game.

As a business owner, you could be Becker, and Agassi could potentially be your competitors. So who is helping you make sure that you aren’t giving away your next move? Who is checking your business for the holes where you could trip up, or the gaps where you are missing an opportunity to hit that metaphorical ball in the right direction?

Lesson 2: Are You Watching Your Competitors Closely Enough?

On the flipside, you should be keeping a close watch on your competition, so that you can match their moves and stay one step ahead at all times.

In my business coaching, I am frequently reminding clients that it is not enough to focus just on what they are doing as a company – they need to be acutely aware of what other businesses are doing, and keep on top of what the market is responding to. This is crucial to achieving growth and winning market share.

By sussing out the ‘Beckers’ of business, and identifying their weak points, you could develop growth strategies that are as strong, forward-thinking and undefeatable as Agassi.

Are you on top form in your game?

London Business Coaching Strategy SessionSo many London business mentors and coaches are talking about how they can help you play a better game in business – the metaphor is definitely apt.

Book a free strategic review with us and find out how we can help be that real ‘coach’ in your business, and help you train to be harder, better, faster and stronger!

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A Boy Walked Into the Business Excellence Forum…

The London Coaching Group team, along with most of our clients, attended the Business Excellence Forum and Awards (BEF) last month – and our group took away 38% of the accolades.

The event was not just about awards, but also about coming together with over 1000 entrepreneurs and their coaches to learn from some notable figures. Among others, these included influential authors Dr. Marshall Goldsmith and Professor Steve Peters, as well as inspirational entrepreneurs such as Baroness Michelle Mone.

One of my clients, Stephen Reynolds from the award-winning Christmas Tree business Evergreen Christmas Trees (which took away a finalist award on the night for Best Marketing Campaign) has one of the youngest team members I have ever had the opportunity to coach. At just 14 years old, Stephen’s son Alfie Reynolds helps his father and older brother in the family-run business, and is clearly a bright and motivated young man.

Given my interactions with him, I knew that he would get a lot from the BEF so I extended an invitation to him to join his family at the event.

He was likely one of the most engaged people at the conference, and in the video below, he explains what he got out of the two days of talks…

The experienced entrepreneur may not find anything revolutionary in Alfie’s top learnings. However, you can see how invaluable it was for him to immerse himself in this environment to fuel his entrepreneurial drive.

Alfie proves that it’s never too early to start laying the foundations for becoming a great business owner.

You might want to ask yourself now – when was the last time you consciously put some effort into your business education?

Alfie has started investing in his business education already – and he’s already booked in for the 2018 Business Excellence Forum!

What can you commit to learning before this time comes around next year?

Ready to Kickstart Your Learning?

London Business Coaching Strategy SessionA large part of business coaching is about education – or ‘re-education’. Part of learning is finding out what you don’t know that you don’t know.

When we sit down with you for a complimentary strategy session, we take a close look at you and your business before you arrive and identify areas where you could improve – completely obligation free.

Why not find out where you could be doing even better than you already are?

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Super Achievers Are Incompetent

Most business owners feel some sort of pressure or stress from their business. Most of my clients feel the pressure because the business is growing and moving forward, so there is a strain they have to deal with.

How one deals with that pressure is the key distinction between those who achieve more and those who constantly struggle with no results.

The model that I share in this video is one that helps to explain where that pressure comes from, and also how to deal with that pressure.

It all has to do with how aware you are of your incompetence…

When you start to recognise the areas where you can go to a new level and that you don’t know everything – finance, marketing, sales, team management, planning etc. – then you can start to work on that area.

And then when you feel that growing pain – and you are conscious of the result you are gaining from that pressure – you can actually start to enjoy it as you take your work to the next level.

Prefer to read rather than watch and listen? No problem – here’s everything I said in the video as text:

Hi, this is Shweta from the coaching group. We want to talk about today is something called pressure. You might have heard of it or you might be familiar with it. Now the point is that when you are running a business there’s always a pressure. Pressure could be from the growth of the business or the lack of growth in the business. Now most of my clients they feel pressure because their business is growing, it’s moving forward and therefore they can feel the strain in their team management side of things sales, marketing, planning, you name it.

Pressure Always Exists

So recently last week some of my clients actually verbalize it and they’re like, sure, I’m feeling the pressure because it’s the core trend it’s the march right? So I’m like that’s good. That’s really good. That was my instant response. That’s really good that you’re feeling the pressure, because pressure always exists, but how you deal with the pressure is the key distinction that one needs to make.

The Key to Dealing with Pressure

What I did was I shared with them this model, because that helped them understand why there is pressure and therefore also gave them a perspective of how they need to deal with that pressure. And I’m really hoping it will help you as well. You might be familiar with this, but let’s let’s just pay attention to this once again, understand the fundamentals. Now, in business or in life if you think about it there’s some something called unconscious incompetence. It’s like a four year old kid who might not know that he or she does not know how to drive a car.

Conscious & Unconscious Incompetence

Right, so unconscious about the fact that the person is incompetent in driving a car. Then as the kid starts growing, you realize that there is this conscious incompetence.  The kid understands that a 12 year old or 11 year old wants to actually drive that car, because the person knows it is not allowed to drive a car, and does not know how to drive the car.

Now at the right age then, this person starts learning how to drive the car and think of your days when you started learning how to drive that car. You know you can, you’re so conscious of everything every movement on the road, holding on to the gear. It’s like changing the acceleration, changing the gear. It’s like if you’re in every maneuver, this light maneuver looks so stressful and magnified and you’re present in that moment. And you can feel the pressure, the strain on your body by the time you finish it off. That drive was finished.

Now think about when you are so comfortable driving you could listen to the music, could change the channels. You know you could look around comfortably, maybe reach out to your coffee mug. You can do these things because there is this unconscious competence which is sitting there.

Now let’s bring that analogy to the business. So when business owners are working on their business, take an example when my client is working with me, clearly they are not in the zone. Although there are a lot of business owners out there who are in a state of denial. They don’t even know that they’re incompetent in many areas and it’s totally unconscious effect. Sometimes a blissful state, but not really a good situation for the business. Once the client is in this zone where they understand that there is the next level for them and they don’t know everything, they want to become better in lots of areas like, as I said, sales, marketing team, systemization planning, finance, you name it. They are humble enough to say “I need to learn here.”

Building that Conscious Muscle

This is where, for example, I come into the picture. My team comes in the picture. And the client is actually working on that in that area. This is where they are. This is the muscle that they are actually building consciously, they’re becoming competent. But think about the strain that you felt when you were learning to drive that car. It’s the same scenario. You’re conscious of everything, you’re testing and measuring and applying different things. The business is growing, which strategy will work or will not work. The team is expanding and therefore you feel that growing pain in your business. Now. It’s very easy to kind of say “Oh it’s too much” but again I’m very lucky to have clients who are absolutely willing people who want to see through it and want to have breakthroughs in their business.

Enjoying Pressure

I think they enjoy pressure to a large extent because they know that it’s a pressure of the growth. It’s taking them to the next level. And then they reach here, which is beautiful. Unconsciously they are becoming Camberton in lots of areas things which were difficult become easy for them become very natural second nature. And then once again I’m coming into this picture. By the way, even this picture is where we are working with a client, but this is where again what we say is that come on let’s redefine your next level, let’s redefine. What are the next areas where you know you’re not still there, and it will help you achieve even more, become even better. What does that next level?

And then for the business owner on schist see defines the next level of incompetence, works on it, comes to this level and this level and therefore it’s a constant cycle. And that’s what super achievers do. They don’t just reach out and say “Yeah I’m done.” There’s always a next question saying “What’s next?”, “What’s my next level of competence which I need to build?” And therefore I want you to understand is that if you’re too comfortable in your business, either you are here or you are here.

For me they are dangerous zones. The areas that you need to be in are these and these. And if you are in these two areas of growth, then the pressure is bound to happen, but how you deal with that pressure is the distinction between average people and super achievers.

Think these frameworks could be useful?

These are the classic sort of frameworks that we use to help our clients to put their work in a light that makes sense, and ensures they are focused on real, sustainable growth.

Attend the next Web Event to discover more of these frameworks, and to find out how they could be helping your business discover new opportunities for growth.

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Best Business Books to Read: American Icon

This is a book that the New York Times has called a “compelling narrative that reads more like a thriller than a business book.”

It describes how one of America’s most established companies turned around from its death throes in the mid-2000s and restored itself into a modern, sustainable and profitable business in the modern world.

This is not your standard management book where they take you through step-by- step a structure that you can apply as well. Instead it is an engaging tale of how maintaining and growing profitability has to come alongside the development of company culture and closely managing how the teams within your business work.

If you are looking for a read that will inspire you on bringing a new level of leadership to your business then American Icon by Bryce G. Hoffman is a book to read.

Alan Mulally’s struggle to restore the seminal automaker, Ford Motor Company, to growth and profitability is a real page turner and absolutely stuffed with learnings for business leaders of every sort.

Want more direct advice?

For those business owners who are looking to spark growth in their own businesses, Shweta hold an incredibly powerful online training.

Reserve your place at the online event and show up to discover the strategies we’ve been using to reliably and predictably grow businesses over the last decade.

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Our previous top business books recommendations:

(more…)


Are You A ‘Perfect’ Business Owner?

Have you been waiting for the perfect time of year to sit down and strategise for your business? Have you been iterating ideas over and over again, trying to perfect a marketing campaign?

They say that good is the enemy of perfection. But in this video, I challenge that concept – because what I teach my business coaching clients is actually the complete opposite idea.

I argue that there is something more important to be in your business than “perfect”…

Prefer to read rather than watch and listen? No problem – here’s everything I said in the video as text:

Hi this is Shweta from The London Coaching Group, what I want to talk about today is perfection. I’m sure you’ve come across this statement that good is an enemy of perfection.

Now it might be possible that you’re looking for that perfect time to have team meetings, maybe you are looking for perfect time to do marketing, or seeking a perfect text, a perfect colour, a perfect logo, a perfect website. Maybe perfect time for you to sit down and get clarity as to what’s required in your business – the perfect prospect, perfect sales.

Now the question is when you are looking for these perfect moments, how many opportunities you are missing out in your business and in your life? Now what I teach my clients when I am working with them is actually just the opposite of perfection. What I believe in, and how my clients and I work together – is actually with the belief that perfection is an enemy of good. It’s all about doing many good things in the business.

My clients and I, we have good meetings, we have good marketing, good sales, good systems, good planning, good reviews, good discussions and good movement forward. And that’s the reason that they are actually getting double digit growth in their business, building the pipeline, moving forward way above the industry benchmark.

So what I really want to take away from this short and brief conversation is actually be prolific, and not perfect. Because that will help you move your business forward, and not the perfect moments.

Learn How To Achieve Extraordinary Results

You don’t need to be perfect in order to take your business to new heights.

If you feel like your business is stuck at a level of success and you want to go higher, book a free strategic session & find out if our strategies could help you get there.

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