Insights Blog

Useful tools, tips and strategies to help your business learn, develop and expand.

Best Business Books to Read: The Slight Edge

It has been a while since I’ve read a book that has the potential of massively transforming both mindset and activities. I came across such a book earlier this year, and it has already resulted in a massive shift in my thinking that I’m confident is going to have a tremendous effect on my life.

The Slight Edge by Jeff Olson is more than a business advice book – it’s a whole philosophy and a way of thinking that reaches into all areas of your life.

The fundamental idea is that the simple daily choices you make – small actions – create a compound effect that results in your desired future (like when we talked about having a big business mindset).

The real key takeaway here is that you do not need to be making grand gestures and dramatic changes in order to build your future. You just need to have a small, simple daily discipline that you apply consistently.

And that last word is the most important part: consistency of approach is the key to achieving this massive end result.

What makes it difficult? This principle relies on you being able to focus on the seemingly insignificant rather than the enormous breakthroughs. You need to be able to focus on the end result, not the immediate one, which is not the way most of us instinctively think.

However, when you train yourself to do this – when you apply some small effort in a consistent way – it really will get the results and you can become the master of your future.

Remember, Simple Disciplines + Consistency + Time = Massive Results!

Is consistency something you struggle with?

A large part of what a business coach does is help keep business owners accountable and on track. London can be one of the most difficult places to stay consistent with your business practices – perhaps our strategies can help with that?

Find out with a complimentary and no-obligation session with us where we review your business and let you know if and how our strategies may be able to assist the future growth of your business.

Book a Free Strategic Review

Our previous top business books recommendations:

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The 4S Framework for Focus

“I know what I should be doing. I’m just not doing it!”

Sound familiar?  

What if I were to reword the above to “I know what I should not be doing, I just keep doing it!”?

There’s a powerful framework I use to help clients (and myself) clarify focus. You will find that this framework often helps clarify where you are actually spending most of your time, and where you SHOULD be spending your time in order to achieve more without putting in additional unnecessary hours of work in…

When you segment your tasks into these quadrants, you may just find a bit of clarity about which tasks you should and shouldn’t be doing.

And I hope you can then draw on that power of the made-up mind!

Prefer to read rather than watch and listen? No problem – here’s everything I said in the video as text:

Hi! This is Shweta from London Coaching Group. What I want to talk about today is focus.

What is Focus?

When one hears the word focus, one generally thinks it’s about having the clarity as to what needs to be done. But I have a different version to focus. Focus is also about knowing what not to do. In fact recently in one of the coaching sessions a client said “You know I know I should be doing this detailed side of my business, but I’m not doing it.” And I looked at him and I was like the problem is not that you’re not doing what you should be doing. The problem is you’re doing what you shouldn’t be doing. A little of word play here.

But let’s have a look at the framework which is exactly what I shared with him which gave him an understanding as to where he was spending most of this time versus where he should be spending most of his time. So let’s have a look and I’m sure it will give you a very clear picture as to what kind of transition you need to make in your business space so you can actually achieve more with the right focus on the right things.

The Framework for Focus – The Quadrants

So if you look at this – just maybe you should actually draw it on a piece of paper. So you are looking at a vertical axis which says what’s the purpose or meaning. The activities which are actually meaningful which will help you achieve more in your business in terms of profitability or the asset value or release more time for yourself. Meaning in your own ways. And then the horizontal axis is where you actually have fun doing those things. It’s joyful, it gives you happiness, it’s gratification. You enjoy. Basically, that’s what we’re looking at. Now, each axis goes from low to high. And so we’re looking at four quadrants.

My clients know I love quadrants because they just make life easy, doing decisions, to think it through. It’s just a form of simplification.

This is the model which I took from Marshall Goldsmith who’s one of the leading executive coaches in the world. And I found this very useful when he shared it with us because it just makes sense. So have a look ok?

Low-Fun Low-Meaning Tasks = Surviving

Now if I look at the bottom left quadrant. This is low-fun and low-meaning, right? Lots of trivial, lots of noise in day-to-day business life and what I call this is “surviving”.

When you see this try to identify what percentage of your time, your business time, you actually spent in this quadrant, which is surviving. Somehow just getting through the task getting through the day all the time.

High-Fun Low-Meaning Tasks = Stimulating

Now if we look at the bottom right quadrant, you can think of many activities which sit there which are fun to do, exciting. But you know what? They’re not really taking you to your goals. They’re not really meaningful activities and it’s called “stimulating”.

So what percentage of your time are you actually spending on activities which are stimulating but not really meaningful? Now, when I’m working with clients as their coach my objective is, and that I get permission from them to do, is to actually move them from these bottom quadrants to the top quadrants. Generally speaking, to start off with, they move in this quadrant and

Generally speaking, to start off with, they move in to the top left quadrant and eventually, the transition happens to the top right.

Low-Fun High-Meaning Tasks = Sacrificing

Let’s have a look at the top left quadrant first which is – yes you’re not really having fun. It’s like you know when you start going to the gym your muscles hurt the first few days or first few weeks. It’s painful but you still do it because there is a very clear meaning a very clear purpose as to why you’re doing it and when you’re in this quadrant, you’re looking at this.

It’s “sacrificing”. It’s painful. You’re not enjoying it. But you know what. You know you should be doing it.

Then as you build that habit, you build that muscle you build that practice you do that day in and day out without questioning it because you’re very clear, you’re very focused that’s why that needs to be done, you eventually move into the top left quadrant.

High-Fun High-Meaning Tasks = Succeeding

This final quadrant is where you’re ‘succeeding’. And I totally understand as a businesswoman myself, that a hundred percent of the time can not be spent here.

But I’m very clear about one thing, that majority of the time needs to be spent in these top 2 quadrants. Even with sacrificing, I will be there with absolute clarity as to why I’m in that quadrant and how it will eventually move me to the succeeding quadrant.

But having the focus and knowing what not to do is very powerful. And as one of my mentors told me, that a made up mind, a very clear mind, is the most powerful thing in the business and in life. So I really hope you can see for yourself as to where you are and where you need to be.

Remember, a made up mind is a very very powerful tool to have.

See the ActionCOACH founder LIVE in the UK

Brad Sugars is visiting the UK once again – this is your opportunity to get coached by one of the world’s leading business men.

He’ll be covering how to “Finish It!” – how to turn your business into a real asset by making it a profitable enterprise that works without you.


Best Business Quotes From Shweta Jhajharia

Most business owners I speak to want to see themselves as winners.

But is winning your only option or is it a ‘nice to have’?.

“Everyone wants to win. Some people refuse to lose.”

This is something I’ve often reminded clients of in my business coaching sessions. Wanting to win is often a great way to move forward in business. However, time and again, the game changes to one of persistence and resilience and this subtle shift of thinking becomes crucial to continue to move forward.

Remember that 50% of businesses cease to exist after just five years. And only one third ever make it to ten.

What makes the difference between those who continue to succeed and those who burn out is a focus on getting the next result, taking the next step on the ladder, reaching the next milestone!

When failure is not acceptable, you set yourself milestones which are stretched but achievable and do ‘whatever it takes’ to build a winning streak.

Just as when we say focus on purpose first, or how Simon Sinek says to Start With Why – when your only option is to win, your own mind and then the universe comes together to focus on getting there.

In keeping space in your mind for losing and for failure, you often allow it in – and ‘by refusing to lose’ – you shift completely away from all the reasons of poor results.

And in the end, you build yourself and your business as a consistent winner.

Want More Business Anecdotes?

I put together some of the best stories, advice, and frameworks that I use in my business coaching sessions into a book called SPARKS: Ideas to Ignite Business Growth.

Using the button below you can grab your copy for free (you just pay for the shipping costs!) [While stock continues to last.]

During a coaching session the other week, one of my clients was happily telling me about all the marketing activities they had executed recently. As they rattled off a whole list of things they were doing, I stopped them for a second and asked, “But do you know which of these activities are working?” “Hmm. I guess I’m not sure,” was their answer.

And they knew immediately that they were making a big mistake…

This is what I said to them, “Whatever you can measure, you can manage and improve.”

This is a critical part of ensuring that your business continues to grow rather than stagnating at a plateau. You should be building some sort of dashboard in your business, where you can carefully measure the most important metrics.

This is not just in your sales and marketing, but you should also be ensuring you have at least a mid-year review of your financials (here’s three key metrics you should look at) and, well, almost every part of your business, really.

In fact, even areas where you cannot have a specific number should still be measured using some form of Key Performance Indicators – such as the 3 KPIs for Managing Directors that I have talked about before.

If you are simply doing things without any kind of measurement, not only will you be uncertain about whether you are growing or not, you will also find it difficult to motivate yourself and your team to stay excited about what you are doing. In the end, the small wins and everyday progress are what motivates people – so there is a double benefit of stimulating growth and encouraging your team to perform better and better.

What are you measuring? And what have you not started measuring that you will start measuring now?

What Are You Measuring?

When you gain a business coach or business mentor, you acquire not only an outside perspective on your business, but also someone who keeps you accountable and helps you identify what you need to focus on in order to grow your business. 

When you book a complimentary strategic review of your business, we’ll help you see just how valuable this can be.

Book a Free Strategic Review

Not too long ago, during a coaching session with Paul Hastings, one of the business owners I work with, we discussed team management. He articulated a learning he had gained from that session about managing the progression of team members that was so compelling, I thought it was worth sharing here:

“Management is not a status, it is an activity. A lot of team members aspire to the status but not the activities of management. During recruitment and promotion exercises, this needs to be explicit.” – Paul Hastings, Director, Reflections.

This is an important reminder for all business owners – when you move your team members up into the higher echelons of your business, what kind of guidance and training are you giving them?

We often talk about when to make new hires, and how to onboard new recruits effectively. However, it’s important that when you are managing your team, and you are upgrading your team, that you are ensuring they are aware of their new responsibilities.

The job description is one of the critical parts of your recruitment process, and if you are hiring for a management position, ensure you make it really clear that this is a job that requires serious work and may be difficult, especially if you were a superstar as an individual performer.

Need help with recruitment?

business consulting servicesRecruitment of good managers, and even executives, can be a nightmarish process that wastes loads of time – and results in hiring someone not right for the job. We, therefore, developed a process that helps to find the best candidates, and only uses 4 hours of your time…

On a coaching call recently, one of my clients seemed a bit puzzled about how to move forward with analysing the numbers in her business.

The source of her confusion was not that she was looking at the wrong figures or had a confusing dashboard or anything like that. It wasn’t even that she was looking at dwindling numbers and wondering how to boost her team’s performance.

In fact, it was that she had started some marketing activities, and all the numbers were in the green. “Everything is going fine, what do I do now?”

It’s a pretty good problem to have isn’t it? The following was something I said to her, which I think is a great reminder for all the business owners who are running successful businesses:

shweta-jhajharia-quotes-overanalyse-failure

“We overanalyse failure, but often forget to analyse our success – the things we want more of.” – Shweta Jhajharia

Many leaders are exceptionally hard on themselves as a way of driving themselves forward. Through the analysis of what went wrong, they seek to ensure past failures do not happen again.

While that is very valid, the best leaders know how to not just assess what went wrong, but also review what went right, and how to replicate their successes over and over again.

It is important to remember this. Give importance to, celebrate, and learn from your successes as much as your failures.

Want to boost your own successes?

Even leaders sometimes need to be reminded to celebrate their wins. Business coaches and business mentors are there to do that and to help analyse those wins in the most useful way.

With a free strategic review, you can find out if your business is one that we can work with to push the boundaries of success.

Book a Free Strategic Session

At the Strategic Growth Intensive in October, one of the areas we discussed in a little more depth was marketing.

And just recently, at one of our complimentary sessions we had to remind a new prospect about one of those really fundamental mindset principles around marketing that helps keep you focused on the right things…

London Coaching Group Best Business Quotes Marketing Is Not About Being Prolific, It's About Being Precise

“Marketing is not about being prolific. It’s about being precise.”

In today’s world of advanced technology and the long, rich history that marketing now has, it gets confusing. You’re assaulted with marketing advice. This technique, that strategy, this system.

It’s tempting to try it all. Everything is important. Anything might get you results.

But when you stretch yourself too thin and attempt to be everywhere at once, the likely result is that you will end up reaching a lot of people, not the right people, and you’ll reach them with a muddled message.

Most likely, you will also end up being unable to measure what you are doing, and then how will you know which technique is actually working?

You should choose a highly targeted niche, focus on finding out everything about your Avatar, and then craft the perfect lead magnets to really speak to the people who are actually going to buy from you.

And then with careful testing and measuring in place, you can refine your marketing approach and choose the channels that actually bring you sales, and not just visitors.

When you focus like this, you can create a marketing strategy that brings you a true flow of inbound leads, which will massively boost your growth without increasing your working hours.

How precise do you get with your marketing? Let us know your own insights in the comments below.

Want to talk to us about marketing?

going-global-live-social-media-masterclassShweta will be giving keynote speeches at the Going Global business show, and we will additionally be hosting a Social Media Masterclass at various times on both days.

Tickets are free, so join us to hear more strategies and talk to us directly.

One of my clients at his first business coaching session was resisting when I tried to convince him that he needed a weekly dashboard.

“It’s such a hassle to try and make sure I do that every week – it seems like a waste of my time.”

This was the answer that I gave him:

Shweta Business Quotes - Choose the pain of discipline over the pain of non-performance

“Choose the pain of discipline over the pain of non-performance.”

Sometimes it can seem like a real struggle to wade through the numbers of your business, or do some of those tasks that you know you should do but you don’t really want to do.

It is at those moments that you should remind yourself that these are the tasks that will take your business to that next level. They may not be the most exciting parts of running your business, but they are essential for systemised growth.

Just like training for a sport, it usually requires discipline to truly perform in the big leagues. So get ‘in the zone’ and get disciplined about your business so you can take it to the next grade.

What practices are you disciplined with in your business? Let us know in the comments below.

Every Sportsperson Has A Coach…

Business owners are like athletes: they need strength, practice and discipline! Athletes achieve that with the help of their coach. Would your business benefit from the same with a business coach?

Book a Free Session

Business owners often get very excited when the prospect of growth is within reach. That grasp at growth before they have the right systems and team in place, however, can often result in more problems than they were expecting.

It’s important to consider your processes, and today instead of sharing a long article, I want to share with you a thought that we shared on our Instagram account recently:

business-coaching-london-recruitment

Managing a superstar team starts from the very first job ad that you put out. Make sure you have an effective recruitment process in place so that when you do hire someone, they’re the right someone. Because your business is only as good as your team.

And your team is only as good as your leadership skills.

Want To Become A Better Team Leader?

Recruitment of the right person for the job is really only the first stage. Motivating and managing a team of fantastic employees requires another set of skills.

Join the webinar and find out if you could be helping your team work better, faster and smarter.


I Prefer Small Fish

london-business-coaching-small-fish-big-business-mindset

Someone at an event I was at the other day said to me, “Yeah I have a very small business but we’re in a specific niche. We’re a big fish in our circles,” he stated quite proudly.

And this was the clue that told me why he wasn’t experiencing the kind of growth that I achieve (and guarantee!) for my clients.

You see, to me saying he was a big fish told me, yes, he had a business that was doing well, but he also said he had a small business – and was claiming to be a big fish “in his circles”.

The implication was he was a big fish in a small pond. But a big fish in a small pond is no big fish at all – it’s just a small fish that is keeping its sights small.

What would have been more inspiring to me was if he said, “We’re a growing business. We’re doing well, but there’s a big ocean out there and we’re still small fish.”

What this would have immediately indicated to me is that while they are humbly realistic about their current size (or their perception of thier current size), they are clearly successful, and have direction, ambition, and the desire to grow. That is what is called having a ‘big business’ mindset – and business owners with that mindset are the ones that get the most out the business coaching strategies I use.

The interesting thing is, as a business coach in London over the last 9 years, I have heard business owners label themselves as “small” many times. Often, these “small businesses” actually have the potential to be (or, in fact, already are) very successful and could achieve impressive growth if they implement the right kinds of tools and growth strategies.

Mindset can be a significant and difficult barrier in business. If you think of yourself as a “just a small business” – or even as a “big fish in our pond” – then you are always going to remain that way. To start achieving the growth that you might consider impossible at the moment, you have to take up Adidas’s slogan and start believing that really, impossible is nothing!

Escape the Small Business Mindset

While it has since been disproved that a fish somehow grows to the size of their tank, what we do know is that a fish has the ability to continuing growing throughout their entire lives or be stunted under certain conditions.

Basically, it is the way you care for your fish that affects how large it grows. Your company is very much like a fish in this regard.

If you keep a fish in a small pond, you’re going to provide it with the kind of conditions that end up keeping it to that size of the pond. So if you constantly think of your company as a small company, or that it only can only remain in the small pond it is currently in, you are keeping it in conditions that are stunting its growth.

A reasonably subtle tweak in your mindset – and you could say, the business’s mindset – can change all that. Instead of saying that you are a small business, think of yourself as a growing company that is always learning, adapting and evolving in order to become a bigger business.

Put yourself in the whole ocean, not just a pond, and give yourself the room to be even larger than you already are.

Become the Big Business in Training

Instead of calling yourself ‘just a small business’, think along the lines of a ‘big business in training’. By doing so, you will start to see your planning sessions and business decisions in a new light. As you set yourself targets and decide what needs to be done with the mindset of aiming to become a big business, you will likely find that a light now shines on the opportunities to take you there.

And you will attract the kind of training and business mentors that will be looking to help you as you leave the comfort of the anemone and teach you how to take on the big ocean currents.

The fact is, the simple act of preparing for growth can actually cause this expansion to happen. Not only are you then ready to become that larger fish, but you are also the direct cause of your own growth! It’s like the anti-thesis of a vicious cycle.

Achieving growth in London, or any city in this world for that matter, is no mean feat, but you are the person who can make it happen. Your drive took your business to where it is – now it’s time to change up the conditions and drive your business out into the open sea to grow even bigger and stronger!

So, let me give you something to achieve at your next networking event. When someone asks you to tell them about your company, say something along the lines of, “I’m running a big business in training.”

Ghandi told us that thoughts become words and words become actions. Start thinking of yourself as a big business, and start talking about yourself as a big business, and then watch as you start taking the actions to become a fish that rivals even the blue whales of the world!

Ready to swim the ocean?

London Business Coaching Strategy SessionWhen you realise that you’re actually a big business in training – a small fish that has such potential to grow – then it can be useful to have someone help you find the right currents to ride. Book a no-obligation strategic review of your business and we’ll help you point out the ways you could be growing bigger than you already are.    

Book a Free Strategic Review


What is the Opposite of Fear?

When I first asked my son this question, he picked “Courage”, “Strength” and “Determination.”

While these are all correct answers, there is something else that I put at the other end of the spectrum from fear.

In this video, I explain how I have now developed my own thought around this and how that has translated to the one powerful practice I have for myself and recommend to our clients to keep a positive state of mind and pursue peak performance.

This is one of those Mindset Principles that are critical to becoming the kind of business owner that can stimulate exceptional growth in your business.

Most people spend an inordinate amount of time fighting or succumbing to the realities of the present. They battle every day against the immeasurable amount of negativity outside and inside themselves. Unfortunately, they often do this without ever directly facing the realities that these fears and negative talk exist.

Whether it’s about being able to deal with pressure, developing ownership of your confidence or understanding the elements of the iceberg that help form your identity, it’s really important to understand that hard work is not enough and you must work on your “being” and not just your “doing”.

Successful people realise that they are ultimately responsible for creating a positive and driven environment for themselves – an environment where they are creating positive energy and affirmations for their own inner self.

The action I’ve explained in this video is something you can do at the end of each day. It doesn’t take more than 30 seconds but makes a huge difference to how you end the day, and how you start the following day.

This is a condensed version of the longer exercise I explain in my book, SPARKS (see below).

Prefer to read rather than watch and listen? No problem – here’s everything I said in the video as text:

3 Gratitudes Before Bed

Hi, this is Shweta from London Coaching Group what I want to talk about today is something slightly personal. I want to talk about the question that I ask my 10-year-old every night just before he goes to bed. OK. So we have a ritual between mother and son. So I tuck him in give him a nice kiss on the forehead and then I ask him a question. And the question is.

“What are your three gratitudes for today?”

To which he smiles and he gives me his three gratitudes which are different every day. And then he smiles back and looks at me and says “What are your three gratitudes mum for today?” And I’ll obviously share my three gratitudes with him which I absolutely love doing because it helps me think about the whole day and actually the good things that have happened.

But this time last night actually my son asked me saying, “So mum you’ve been doing this and why do you do this? Like, what’s what’s the reason behind it?” And that made me think because I have to explain it to him in very simple terms as to why I’m doing this every night. And I just want to share this with you. Of course, you know you can and you should be doing this. It’s a very powerful thing with your loved ones with your kids and more importantly with yourself.

The Spectrum of Fear

Now the way I explain this to him and again, to myself because I like to keep things really simple, is that actually, this is a spectrum, a line. OK. And I said let’s divide this line in half. This is one side. This is the other side. This is the midpoint.

And on one side of the spectrum is something called fear. And I I asked my son saying “What is the opposite of fear? To which he said, “Courage.” I said, “Yeah. Courage, strength determination. These are all the right things.” But then actually. As far as I’m concerned and I was sharing my philosophy with him I said the way I see the spectrum is that on the other side is something called faith.

Why Faith is the Opposite of Fear

And why faith because. Fear is when your mind is projecting negative outcomes. You’re thinking of all the things which could go wrong, or can happen. Wherein in faith, your mind is projecting positive outcomes. There is no evidence for both the things. It’s just what you decide to project. Now if this is the midpoint. The choice that one needs to make is on which side of the spectrum. One needs to play the game or live life. And the number one thing that I have found for myself and for much for my clients for them to stay in the top state of mind and to project the positive outcomes because it’s weird. You know it’s wherever your mind is projecting it starts attracting more of that. And therefore one needs to be very conscious of that especially as a person who wants to achieve more as a person who wants to build a growing enterprise and add value out there. You have to be really really careful because what you’re focusing on is what you start getting more of. So the number one thing that I’ve found very useful in terms of being on this side of the spectrum is gratitude. It’s remembering.

Now if this is the midpoint, the choice that one needs to make is on which side of the spectrum does one need to play the game or live life.

And the number one thing that I have found for myself and for much for my clients for them to stay in the top state of mind, and to project the positive outcomes… because it’s weird; you know it’s wherever your mind is projecting it starts attracting more of that and one needs to be very conscious of that especially as a person who wants to achieve more as a person who wants to build a growing enterprise and add value out there. You have to be really really careful because what you’re focusing on is what you start getting more of.

The Number One Thing To Stay on the Faith Side

So the number one thing that I’ve found very useful in terms of being on this side of the spectrum is gratitude. It’s remembering that good things are happening and good things will happen. And consciously going through the good things which have happened to you and your life and it’s a simple question doesn’t take more than 30 seconds but makes a huge difference to how you’re ending the day and how you start your next day.

Finally, when I was explaining this to my son, I said right towards the end, on this side (the fear side) life happens to you. But on this side (the faith side) life happens for you. And he said that’s a change of prepositions.

I said yes. But it’s actually a huge change in belief system. And that’s what makes a difference because it all starts from what you believe in.

Order Your Free Copy of SPARKS

The Mindset exercise I’ve described here is a condensed version of a longer exercise that I explain in the first chapter of my book SPARKS. While the book does delve into other Mindset principles, I also give you further pieces on the 6 areas that I help businesses focus on in order to achieve growth sooner rather than later.

Use the button below to grab your free copy of the book – you only need to pay the shipping / handling costs!


The Lesson from Tongues in Tennis

You may be wondering what on earth tongues and tennis have to do with business coaching. One of the big differences between business coaching and business consulting can be that business coaches will teach business owners the how and why of important business actions and concepts – so that you can make the right decisions – whereas a business consultant often will just lay out the work that needs to be done.

One of the snippets of teaching I recently delivered involved an anecdote about tennis players Andre Agassi and Boris Becker…

You see, earlier this year, Agassi told the press about a bizarre-yet- crucial observation that had enabled him to defeat Becker (whom he had lost against in all three of their previous matches) from 1990 onwards. He had spotted that Becker’s tongue gave the player’s game away every time.

Whenever Becker was about to serve, he would unconsciously poke out his tongue as he tossed the ball into the air. Agassi had realised that every time Becker’s tongue went to the left side of his mouth, he would serve the ball wide; if it stayed in the middle, he would keep the ball in the central parts of the court. This subtle tick meant that Agassi was able to adapt his game accordingly and stay one step ahead of his rival in crucial moments. However, he had to also keep a fine balance so that Becker didn’t cotton on to his discovery! In the next 11 games, Becker achieved just one victory – with Agassi taking the glory for the other 10.

So what on earth has this got to do with business? Well, there are two major learnings to be had from Agassi’s revelation.

Lesson 1: Who is Helping Watch Your Plays?

Agassi learned about the tick that was the source of Becker’s downfall by carefully analysing Becker’s game and realising that this was a chink in his armour. Really, Becker’s coach should have been watching Becker’s game and identified this as a flaw in his game.

As a business owner, you could be Becker, and Agassi could potentially be your competitors. So who is helping you make sure that you aren’t giving away your next move? Who is checking your business for the holes where you could trip up, or the gaps where you are missing an opportunity to hit that metaphorical ball in the right direction?

Lesson 2: Are You Watching Your Competitors Closely Enough?

On the flipside, you should be keeping a close watch on your competition, so that you can match their moves and stay one step ahead at all times.

In my business coaching, I am frequently reminding clients that it is not enough to focus just on what they are doing as a company – they need to be acutely aware of what other businesses are doing, and keep on top of what the market is responding to. This is crucial to achieving growth and winning market share.

By sussing out the ‘Beckers’ of business, and identifying their weak points, you could develop growth strategies that are as strong, forward-thinking and undefeatable as Agassi.

Are you on top form in your game?

London Business Coaching Strategy SessionSo many London business mentors and coaches are talking about how they can help you play a better game in business – the metaphor is definitely apt.

Book a free strategic review with us and find out how we can help be that real ‘coach’ in your business, and help you train to be harder, better, faster and stronger!

Book a Free Strategic Review

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